P R O J E C T
阿果 x DBS – 人生的储蓄户头
C L I E N T
Singapore Press Holdings Limited
W H A T W E D I D
Motion Graphics, Post Production
O V E R V I E W
The five Chinese creative advertisements presented in illustrations and short essays received a warm response. And we are requested to made this series of life motivational advertisements into animated videos to encouraging readers to think about what they saved in their life accounts.
星展银行DBS呈献的一系列生活励志广告“人生的储蓄户头”。这一系列中文创意广告是星展银行（DBS）首次与本地著名绘本画家阿果合作的成品。 “人生的储蓄户头”的创作主题从星展所提倡的“Live more, Bank Less”发展开来，把人生比喻做一个储蓄户头。
