P R O J E C T
McDonald’s
麦当劳好时光！
C L I E N T
McDonald’s, 96.3好FM, Chinese Media Group
W H A T W E D I D
Video Production
O V E R V I E W
A four-part video campaign produced by McDonald’s and SPH CMG focusing on memories of Singaporeans and their experiences with McDonald’s
Episode 1:
Thirty readers and listeners of Chinese Media Group were chosen to share their memories of McDonalds in conjunction with Chinese New Year. The event was hosted by DJs from 96.3好FM focusing on reunions of families and old friends at McDonald’s.
Episode 2:
DJs from 96.3好FM made an office visit to deliver sets of McDonald’s breakfast to a lucky winner selected from a pool of SMS entries. The purpose was to give a surprise to the staff who were working and perk up their morning, culminating in a sense of camaraderie and team bonding.
Episode 3:
DJs from 96.3好FM organized a fans gathering at town area to celebrate Singapore National Day with MCDonalds and enjoy the firework on Singapore Flyer.
Episode 4:
DJs from 96.3好FM made a house visit to deliver sets of McDonald’s breakfast to two lucky winner. The purpose was to give a surprise to the family and enjoy the family breakfast moment.
