“… At a time when publishers and TV networks are worried at how much of their online traffic is coming from (and remaining on) Facebook, brands are actually seeing viewers...
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Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash,...
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"The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to...
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"The power of face-to-face interactions in strengthening connections is lost in the sea of statistics around social media growth and articles on building online relationships. More than ever, events and...
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