阿果 x DBS – 人生的储蓄户头

Singapore Press Holdings Limited

“Slack is not only great at connecting people, it's great at connecting the tools and the systems we already have.”

Services Rendered

Motion Picture Production

Post Production

Digital Media Design

Motion Graphics

The five Chinese creative advertisements presented in illustrations and short essays received a warm response. We were requested to make this series of life motivational advertisements into animated videos to encourage readers to think about what they saved in their life accounts.

星展银行DBS呈献的一系列生活励志广告“人生的储蓄户头”。这一系列中文创意广告是星展银行(DBS)首次与本地著名绘本画家阿果合作的成品。 “人生的储蓄户头”的创作主题从星展所提倡的“Live more, Bank Less”发展开来,把人生比喻做一个储蓄户头。

About Singapore Press Holdings

Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH’s core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.