Singapore Book Fair (新加坡书展) is the longest running book fair in Singapore, organised by Singapore Press Holdings’ (SPH) Chinese Media Group with the support of the Ministry of Education, National Library Board, Singapore Book Publishers Association, Singapore Chinese Publishers Association and ASEAN Book Publishers Association.

Using a mix of traditional and digital media marketing, the campaign played up the lively Chinese literary scene here and attracted a total of over 180,000 people. The publicity campaign showed short videos of celebrities, bloggers, writers and movie directors sharing about their reading habits, the books they are reading during bedtime, and their pledge to make reading a habit.