P R O J E C T
KStar FanFest
C L I E N T
Sphere Exhibits & Embassy of the Republic of Korea Singapore
W H A T W E D I D
Campaign Management, Brand Identity, Web Design & Development, Filming, Post-Production, Social Media Marketing, Talent Management
O V E R V I E W
KStar Fanfest was a music concert headlined by Korean pop groups Girl’s Day and B1A4. It was the grand finale of the Korea Festival Singapore, held in conjunction with the Korean Embassy and Korea Tourism Organisation. It also featured Korean DJ Soda and local guests like Deekosh, Evelyn Kuek, Rachel Wong and Sylvia Tham.
The event was heavily focused on fan interaction and engagement, with special activities like soundcheck parties and hi-5 sessions with the artistes, in addition to online activities like Facebook Q&A with the stars and concert pass upgrade contests and weekly giveaways. In the run-up to the event, the campaign steadily built excitement which reached a fever pitch by the actual performances.
