“The key to success on that front is ensuring millennials derive real value from your free offering before attempting to convert them into paid customers — give a little to get a lot in return.”
For decades, advertizing has been generally the same: repeated messaging until the consumer, convinced (or defeated) by the advertizer’s conviction gives in, and decides to give the product a try. In the current online era however, media has seen a shift in power to the viewers, namely the extremely savvy millenials. No longer can anyone lie without being found out, state without proof, or speak without being critisized.
Literally the future of our generation, accepting their values and principles are inescapable to be successful in any field. Financial Post’s Dave Burnett tells an interesting story of how he experienced first hand the power of “experiential marketing”. Read his article here.
YOU MIGHT ALSO LIKE
Recent Posts / View All Posts
In an age where digital connectivity shapes the contours of our interactions, the very essence of human connection has undergone a profound metamorphosis. BondFire #4, a platform dedicated to illuminating...
The ambiance at BondFire Fridays 3: Reclaim Your Vitality was brimming with excitement, offering a unique twist that encouraged guests to immerse themselves in physical activities. From ping pong tables...
BondFire #2: Optimizing Mindset proved to be a deeply personal and intimate session, with a panel that shared their own stories of struggle, resilience, and triumph. Among the panelists were...
In March, Women's Month brings a heightened focus on women empowerment, coinciding with International Women's Day on March 8th. It serves as a month-long celebration to recognize and acknowledge women's...
